Traditions of Ukrainian farmers

There is a remarkable village of Krivi Kolina in Talnevsk region, which inhabitants are known for the breeding traditions since the days of Trypillya. This is the land of the glorious Cossacks and the Great Kobzar. From this land a company called «MOVER MIL» came to us and set the task for us to create a new trade mark.

Among the options offered by mukovoz.agency agency the customer chose the name «PERSHIJ MLYN». When creating the logo, we drew inspiration from the ancient traditions of the cultivation of this land. Each geometric element has its own special significance. The logo combines the symbols of the sun, the mill and the ears. In ancient times, the Sun played a very important role in the lives of people who believed it to be the source of all living things on Earth, a measure of time and space. Wheat is a symbol of rich life, happy welfare, physical and spiritual wealth. The mill is a symbol of motion and life; its rotation symbolizes the cyclicity of time. By creating packaging design, we continued to appeal to family traditions: Ukrainian village, will, filled cart, father and son…